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ABOUT ME
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Creative Operations Leader | Project & Launch Management | Cross-Functional Alignment​

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I am a Los Angeles–based creative operations and product development professional with over a decade of experience supporting consumer brands from concept through market launch.

Trained in fashion design at Otis College of Art & Design, I began my career building product across activewear, knitwear, denim, and outerwear categories. Over time, my role expanded beyond design into cross-functional coordination, production oversight, and operational leadership. I became the connector between creative teams, vendors, marketing, and eCommerce — ensuring ideas translated into structured timelines, clear deliverables, and on-time execution.

My experience spans end-to-end product lifecycle management, campaign and photoshoot production, digital asset coordination, and workflow optimization. I thrive at the intersection of creative vision and operational discipline, bringing clarity to complex initiatives and momentum to collaborative teams.

Whether aligning stakeholders around seasonal launches, asset management, coordinating vendor communication, or overseeing campaign execution, I approach every project with structure, accountability, and creative fluency.

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  • Product Development & Lifecycle Management – Concept-to-launch coordination, material development, vendor communication, sample tracking, timeline management, cost oversight, and cross-functional alignment.

  • Creative Operations & Product Execution – Campaign production, photoshoot coordination, digital asset management, workflow optimization, stakeholder alignment, and launch readiness across marketing and eCommerce channels.

  • Brand & Commercial Strategy – Assortment planning, sales analysis, merchandising alignment, creative direction, and integrated marketing collaboration.

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Personal Interests:

Outside of work, I’m drawn to sustainable living and community connection — whether that means tending to my garden or contributing to local efforts in Mid-City Los Angeles. I’m equally inspired by live music, sports, and the arts — spaces where culture and creativity come alive.

Let's connect!

Thanks for reaching out!

 © 2026 by J. H. Laursen

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