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ABOUT ME
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Creative Strategist | Studio Operations Coordinator | Fashion Design Professional

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I am a Los Angeles-based creative professional specializing in apparel design, brand development, and operational coordination. A graduate of Otis College of Art & Design, my career spans a diverse range of apparel categories—including activewear, knitwear, denim, and outerwear—as well as operational functions. I am adept at guiding projects from concept to completion, ensuring seamless integration of creative vision with organizational efficiency.

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Core Competencies:

  • Design & Development – Trend forecasting, seasonal design direction, color palette creation, digital & hand illustration, material sourcing & development, tech packs, vendor & factory communication, cost management, specs & fittings.

  • Operations & Coordination – Project management, team collaboration, scheduling, office administration, onboarding & training, event planning, photoshoot production, art direction, and styling.

  • Strategic Branding & Marketing – Brand identity development, merchandising & assortment planning, sales analysis, graphic design, marketing strategy, and website development.

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Professional Highlights:

  • Led cross-functional teams in the development of seasonal collections, ensuring alignment between creative direction and production timelines.

  • Coordinated studio operations, including inventory, creative assets management, and workflow optimization.

  • Supported HR functions, including onboarding, employee training, and policy implementation, fostering a collaborative and efficient work environment.

  • Produced and directed fashion films to showcase collections, enhancing brand storytelling and audience engagement.

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Personal Interests:

Beyond my professional work, I am passionate about sustainable living—tending to my plants and vegetable garden, and engaging in community initiatives to help maintain a clean and safe environment in my Mid-City Los Angeles neighborhood.

Let's connect!

Thanks for reaching out!

 © 2024 by J. H. Laursen

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